This is the Perfect Length of a Reel on Instagram!

Do you want to create a video for Instagram and are wondering how lengthy Instagram Reels can be? Instagram Reels can now extend up to 90 seconds, equivalent to 1 minute and 30 seconds. You can easily verify this on Instagram by navigating to the Reels creation interface.

Also, explore: Understanding the Definition of a View in Instagram Reels, Videos, Posts, and Stories.

Reels of 15 seconds are marked in red, while those spanning 90 seconds are highlighted.

Step 1: Launch the Instagram app and tap the plus icon located either at the bottom beneath the navigation bar or on the top-right corner. Upon tapping, you’ll encounter options to create a post, story, or select the “reel” option.

CAN PEOPLE DISCOVER YOUR SECOND IG ACCOUNT? FIND OUT HERE. Next, on the left side, there’s a section denoted by a circle labeled “30 seconds.” Tapping this “30 seconds” increments it to 40 seconds. Subsequent taps increase it to 60 seconds, and the final tap extends it to the maximum of 90 seconds, setting the Reel duration on Instagram.

Reel Resolution and Dimensions Reels Resolution and Size: Reels can be uploaded with an aspect ratio ranging from 1.91:1 to 9:16. Instagram guidelines mandate a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels for optimal quality and performance. Adhering to these specifications ensures visually appealing content that is compatible with the platform.

Source: Instagram Help Center – Reels

Reels Content Instagram is dedicated to fostering the best user experience and maintains a safe environment through Community Guidelines. Reels violating these guidelines may be removed. Users encountering inappropriate content can report it, contributing to a positive and respectful community.

multiple reels duration of 15, 30, 60, 90 seconds during recording Source: Instagram Community Guidelines

Cover Photo Dimensions For Reel cover photos, Instagram recommends a size of 420px by 654px or a 1:1.55 aspect ratio. Notably, cover photos cannot be edited once uploaded. Hence, selecting the right size and content is crucial for creating a strong initial impression on your audience.

These guidelines derive from Instagram, providing official insights into specifications and guidelines for creating and sharing Reels.

Reel Duration in 2023 As of 2023, Instagram Reels can be as long as 90 seconds, but the ideal duration is subjective. While the extended time offers creative opportunities, a 30-second duration is often considered optimal.

Reasons include:

  1. Busy schedules and short attention spans make shorter Reels more appealing.
  2. Shorter Reels are more likely to be watched entirely, increasing visibility.
  3. Crafting engaging 90-second content is challenging, making shorter Reels a more practical choice.

For maximum views, it’s advisable to keep Reels to 30 seconds or less, ensuring content quality.


Previously, Instagram predominantly featured 30-second vertical videos with a 9:16 aspect ratio. In 2020 and 2021, Instagram expanded the maximum Reel length to 45 to 60 seconds. However, the latest update in 2023 allows Reels to reach a duration of 90 seconds. Content creators should balance creativity with viewer engagement, considering that shorter, 30-second videos are often preferred by audiences.


Instagram Reels Core Instagram serves as a platform for relaxation and content enjoyment. Maximizing discoverability and views on Instagram depends on the content type. Educational niches may benefit from longer Reels, while comedic content generally thrives in the 30-second range. Crafting well-structured stories enhances the appeal of comedic content.

Instagram Reels can extend up to 60 seconds, but for eligibility on the Explore page, it’s recommended to keep them within 30 seconds.


I trust you’ve found this article informative. Today, I’ve addressed one of the most common queries about Instagram: What is the optimal length for Reels to achieve maximum views, reach, and engagement in terms of likes and shares?

Qasim Zahid
Qasim Zahid is a skilled and experienced writer and SEO expert who excels in creating engaging content and optimizing it for search engines. With a passion for crafting persuasive narratives and a deep understanding of SEO strategies, Qasim has established himself as a go-to professional for businesses and individuals looking to enhance their online presence. His ability to combine captivating writing with effective SEO techniques makes him a valuable asset for anyone seeking to improve their website's visibility and connect with their target audience. Qasim's commitment to delivering high-quality results sets him apart as a trusted resource in the digital marketing field.


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